THE SO TOOLKIT
06. OBJECTIVES &STRATEGY
TAKING ACTION – AND BEING SEEN TO BE TAKING ACTION
We were particularly keen that we got communications out there as soon as possible, so that the village could see that we were taking action. We used the Whitchurch plan as our start point, with a couple of small changes. Each team was asked to review this for themselves. Each objective is measured and can be monitored to show when it is achieved. We keep track of our objectives, which can be found in a spreadsheet here.
We then put together a calendar of events (link here) that we could run for the first year. Often, as we have now realised, people do not see all the work that goes on behind the scenes. We firstly produced an A4 black and white double-sided insert introducing ourselves, and giving some simple and mainly cost-saving hints and tips (see here). We were very lucky in that we had a local playwright to look at the copy (words) for us and make them really compelling, a brand designer, who designed our communications, and a technical director from the world of theatre who designed, build and now runs our brilliant website. Our designer created a logo for us, and a brand look and colours, so that people could start to recognise our communications. This perfectly embodied our brand values of being upbeat, positive, and contemporary, and helped people recognise our messages. We wanted to avoid sludgy green and brown colours that are often used for eco communications.
PICKING SOME QUICK WINS
Find one or two things that you can communicate relatively quickly, so that the residents and the group can see that things are happening.
If things like websites and logos are going to take a long time, find ways of tackling some quick wins. This also helps motivate the group and shows that you mean business.
Ensure you build in sufficient time for approval by the parish council and any other relevant people.
A survey monkey or similar survey asking people what they think about climate change, and what they want you to do is a useful exercise as a start point.
Social media is excellent for minimal cost communication – but you do need to build your audience up, which takes time. See if you can piggyback on other existing channels – e.g. we have “MOOS” – mums of Overton and Plastic Free Overton.